Our story, made with love
Welcome to E & L Studio, where every custom pen, keychain, phonechain, and bag charm is designed with passion and crafted with care. Discover our journey, our commitment to unique quality, and the family values that inspire everything we create.
Our journey began with a dream
E & L Studio was born from a desire for change, creativity, and connection. Founded by Sandy, a proud mum of two, the journey began after more than a decade in a long-standing career, when the arrival of a second child inspired a new direction—one that prioritised joy, family, and community. What started as a love for collecting handcrafted pieces soon grew into a creative hobby, and eventually, a passion-driven business to share with others across New Zealand.
Handcrafted with care, inspired by family
With a teenager who already shares a love for crafting and a younger child growing up surrounded by creativity, E & L Studio is deeply rooted in family inspiration. Behind the scenes, we are also supported by an incredible husband and father who works tirelessly to help make our dream a reality. Each individually handcrafted item is made with care and heart, with the hope of bringing a little happiness, charm, and personality into everyday life—because everyone deserves something cute and special to brighten their day.
Uniquely yours, always handmade
What makes our handmade pens, keychains, phonechains, and bag charms truly special? Every single piece has been hand selected and made with love. This dedication ensures that when you choose an item from E & L Studio, you’re receiving something crafted with genuine care and attention to detail. Our unique designs and meticulous craftsmanship mean you won't find anything quite like them anywhere else.
Creativity, quality, and joy are at our core.
At E & L Studio, our values are at the heart of everything we create. We are deeply driven by creativity, ensuring each piece is thoughtfully designed and uniquely crafted to stand out. Quality is equally important to us—we take pride in making items that are not only beautiful but made to last. Above all, we are passionate about bringing joy to others through our creations, believing that even the smallest handcrafted piece can brighten someone’s day. Our business is also grounded in the love and support of family, with a strong commitment to one another and to our dream. We value connection and community, and we are proud to share our work with people across New Zealand, creating pieces that are made with care, meaning, and heart.